Gift Paper Design: Exploring the Visual Novelty of Traditional Chinese Patterns

Combining Traditional Culture and Modern Aesthetics

The gift paper design by Gao He, aptly named {Pattern}, showcases a unique fusion of traditional Chinese patterns and modern aesthetics. By selecting Chinese traditional patterns and using graphic language, Gao He has created a captivating design that combines the rich cultural heritage of China with contemporary design sensibilities.

The design features abstract graphics inspired by traditional Chinese patterns, such as the head of a dragon, flames, fish, and bats. These elements are arranged in a repeated and continuous pattern, forming a visually striking composition. The use of vertical and horizontal squares adds structure and order to the design, creating a sense of balance and harmony.

The gift paper is made using four-color printing technology and high-density special paper, ensuring vibrant colors and a luxurious feel. The design is suitable for various types of product packaging, promotional materials, and carton design, allowing people to experience the artistic charm of traditional Chinese culture through close contact with the packaging.

Gao He's gift paper design not only showcases the beauty of traditional Chinese patterns but also serves as a bridge between the past and the present. By incorporating these patterns into modern design, the design resonates with consumers, providing them with an emotional experience of cultural heritage and elevating their appreciation for traditional culture.

The project, which took place in Shenyang, China, from October to December 2022, aimed to create a new visual design that combines traditional culture and modern aesthetics. The goal was to satisfy consumers' desire for cultural experiences and improve brand uniqueness and popularity.

Gao He overcame various challenges during the design process, including the extraction and application of traditional culture to create a unique performance style that appeals to contemporary young people. Additionally, considerations were given to the creation of artistic effects, the acceptance of the design by young people, and the feedback received after sales.

The gift paper design by Gao He has received recognition for its excellence. It was awarded the Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2023. This award recognizes designs that are well-designed, practical, and innovative, meeting professional and industrial requirements while contributing to a better world.

Gao He's gift paper design is a testament to the power of combining traditional culture and modern aesthetics. It not only showcases the beauty of traditional Chinese patterns but also serves as a medium for people to connect with their cultural heritage in a contemporary context.